Challenging cats with Frontline
Mapping brand consistency with Enel
Building upon data with Neom
Heavy lifting with Fleequid
After ten years of Electronic Engineering, in 2011 I began my career in design with a move resembling Yves Klein's saut dans le vide. Since then, I worked across different realms including branding, exhibition, interaction, data visualisation, technology and digital.
My activity has always been a mix of branding, experience and technology, weaving together strong design aesthetics with technical know-how to bridge the gap between design and engineering.
Today I mainly guide and manage people and teams, but I still regularly get my hands dirty with pixels (favouring generative branding), because I've always thought that “ideas only matter if they’re made real” (quote by the great folks at Area17).
I currently work at I MILLE Milano, where I lead complex projects, ranging from strategy to product development, for clients willing to stay ahead of the times.
The more I learn, the more I realise how much I don't know. This is the reason why I agree with those saying that teaching is the best way to learn.
Sharing knowledge with people forces you to question yourself deeper than usual, and most of the times you come up realising that you were missing some bits.
Richard Feynman used to say: “If you can't explain an idea to an 8 year old, you don't understand it.”
Last events
Generative AI crash course for marketers and communicators
Generative AI crash course for creatives
Generative AI 101 for creatives
Per fare un brand ci vuole il lievito
Do algorithms dream of electric human?
Benchmarking hard boiled
Tutti parlano degli strumenti generativi basati sull’intelligenza artificiale, ma in pochi ricordano che il più potente tool generativo esistente al mondo è la Natura.
Creative AI tools have gone mainstream. Have they lost their primitive, often disturbing but powerful soul?
Ancient cavemen carved stones, digital primitives carve pixels.